By Rebecca Wright


The whole point of having a workplace development strategy is to grow expertise within a particular entity. On that note, studies have suggested that CVB sales training activities tend to be more effective when they're focused towards engaging employees. It's for this reason that you'll want to take a look at the tips you could use to integrate engagement in your campaign:

Keep it Practical: Training is of no use if the audience can't see its relevance to their day-to-day lives. While this holds true across all learning environments, it's of utter essence in a professional setting. This creates the need for you to introduce interactive scenarios and case studies to the course material. As long as you keep them relevant to the latter, these two will make the experience more meaningful and productive.

Break it Down: Learning tends to be more effective when it involves the use of succinct modules. Besides, not all your employees will be able to find time to attend lessons while they're still attending to their respective roles. Both of these boxes can be checked by placing the key objectives in small pieces of training. Why not make these accessible via smartphones while you're at it?

Inject a Good Dose of Humor: This is a great tool not only for connecting with an audience, but also encouraging their engagement as well. It's however worth noting that this only works when humorous elements are positive and relevant within a particular context. So be sure to exercise caution when weaving yours into your training.

Leverage Social Media: It wouldn't make sense to talk about engagement without mentioning social media. It's the perfect platform with which to engage your audience in between formal learning sessions. The only effort required on your part is to set up a forum for this purpose, plus a little more to cultivate a learning community.

Gamification: This is just a way of injecting a fun factor into concepts that would otherwise seem too boring in the eyes of the audience. This you could do by substituting overly-detailed presentation slides with game elements such as points, rewards and badges. The goal here is to break down complex subjects into smaller, swallowable pieces, all while giving learners an incentive to stay attentive.

Make it Visual: If a picture holds the power of 1000 words, then it's fair to say that video's worth a thousand times more. Why? Because studies have shown that the human brain is wired to prioritize moving images over still pictures. What this means is that you can make your job a whole lot easier by incorporating videos into your courses. This will improve recall rates and save you from having to reprint material when updating the syllabus.

A workplace development program shares quite a lot in common with a product launch. To be more specific, the success of either one depends on its ability to convince the target audience to take interest. It's thus worth taking the effort to weave these techniques into your training strategy. Just don't forget to take relevance into account while you're at it.




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