By Arthur Williams


If you're looking to become well-versed in SEO, there are many topics that are worth discussing. For example, how much do you know about the terms "page authority" and "domain authority?" You may have heard them a time or two, but are lost when it comes to pinpointing specific details. The following information will highlight the differences between these terms and, more importantly, ensure that your Long Island SEO strategy is successful.

First, let's discuss what page authority, or PA, entails. This is a term that refers to a score that webpage, not the larger website its associated with, is assigned. The score in question ranges from 1 to 100, as names like fishbat.com will tell you, and a higher score indicates greater reputability. While it might go without saying, if a webpage has a higher PA, it will be able to rank better, regardless of the search engine being used.

If you'd like to know what the strength of an entire website is, you'll want to look at its domain authority, or DA. Not only does a higher DA tend to result in better SEO performance, but its determined based on numerous factors. Everything from a website's size to the amount of traffic it generates should be accounted for. While it probably goes without saying, if a website sees positive growth, its DA will be higher.

As you can see, there are quite a few ways that page authority and domain authority differ. Nonetheless, there are steps that you can take if you'd like to improve both on your end. First, create links that are not only relevant to your brand but high-quality as well. Second, curate original content on a routine basis. Third, make adjustments to your site so that it's responsive, able to be easily accessed on different platforms. By taking these steps, improvement of your PA and DA will be seen.

Now that you have a good understanding of both page and domain authority, you may want to know which one should be seen as a higher priority. While both are essential to your SEO efforts, domain authority remains most important. After all, it encompasses more of your brand and serves as a long-term endeavor that, in theory, will produce better results. Nonetheless, it makes sense to build upon both in the future.




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