By Laura Rogers


Doing business in this modern world is not for the faint of heart. The business environment is ruthless and extremely competitive. In order to survive, companies need stay on the cutting edge of technology. They need to be creative and they have to quickly respond to the demands and needs of their target markets. This requires a willingness to adapt and innovation. Old ideas of how business is done need to be replaced with a new, creative approach. Therefore, by opting for business change coaching Auckland businesses improve their competitiveness.

There have been numerous studies into what it is that defines truly successful businesses. In most cases the answer lies in extraordinary leaders that are able to inspire, motivate and innovate. Such leaders are great assets because consumers believe in them and therefore also in the products and services that their companies offer. These leaders are able to steer their companies through the turbulent waters of international trade.

Even those people that seem to have been born with a natural ability to lead need some assistance, advice and help become even better leaders. Truly great leaders know that they have faults and they take positive steps to overcome their weaknesses. This is where the services of a coach can be important. He can help his clients to see matters from different perspectives.

The reasons why companies decide to hire coaches differs wildly. Some companies use them to nurture talented and promising individuals within the company in order to prepare them for more challenging roles. Established leaders use coaches to help them overcome a natural tendency towards inertia. The coach can motivate them to think along new lines, to recognize new opportunities and to see matters from a different angle.

Simply acting as a sounding board is another important role that coaches often have to play. Many leaders like to express their thoughts, ideas and visions. They are afraid to do so in front of their colleagues because they may just be exposing themselves to criticism. A coach allows them to actually discuss and explain their particular insights. The role of the coach is to listen and to probe the client to carefully examine his ideas.

In some cases coaches are hired to help individuals within the company to overcome their resistance changing to new techniques, approaches and methods. In many cases these leaders also need to learn how to overcome prejudice and even aggression. The coach is hired in order to try and help the individual concerned to adapt to a new environment before a more drastic course of action is taken.

When hiring coaches, it is important to make sure that the professionals concerned have a solid track record. They must be able to identify with the vision and mission of their clients and they must be able to set specific objectives to be achieved by themselves and their clients. In general, coaches that foster a close relationship with the individuals they are hired to coach achieve much more in a much shorter time.

Critics say that most coaches are nothing but overpaid advisers that never have to take responsibility for the consequences of their advice. Yet large companies keep hiring them and they are sure that their organizations benefit in the process. One thing is certain and that is that everyone, no matter how successful, can learn to improve.




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