By Arthur Williams


Have you ever clicked on a link, only to be directed to a 404 or error page? This is a direct result of said link being broken, which can hurt even the strongest New York web design efforts. Why are these links so crucial to fix, though? Why should designers hone in on these problems so that they're accounted for as soon as possible? Hopefully the following information will give you a better understanding as to how broken links hurt this endeavor.

New York web design agencies can tell you that inactive or broken links take away from the overall user experience. Let's say that someone clicks on a link, only to be led to an entirely different section than expected. Not only does this create inconsistency, but it can ensure that the user will not come back again. This is just one of many concerns that, fortunately, companies like Avatar New York can help prevent.

Another way that broken links can hurt is with a loss in traffic. Even though one user being turned away seems like no big deal, multiple people having the same poor user experience adds up. What this means is that your traffic will continue to decrease until you start to see little to no movement on your site. If you want to keep your users around for the long term, you'd be wise to fix any links that lead to error pages.

Lastly, even though it may not seem like it, even one inactive link can get in the way of SEO. Websites are measured by Google through different variables, but the quality of links has become a bigger priority than ever. In simplest terms, if your links don't work, you're not going to rank. Internet marketing companies will stress the importance of fixing said links so that you can start to gain ground from an SEO standpoint.

Anyone that has worked in New York web design for years will tell you that inactive links bring down even the best websites. This doesn't mean that you're without solutions, as there exists a bevy of methods to help you. In fact, the methods in question go beyond what has been detailed here. The more that you learn about these links, before fixing them, the better your website will perform in all respects.




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