By Amory Lovins


There was a time, not even particularly long ago, when social networking services like Twitter and Facebook were used solely by individuals interested in connecting with friends and family. They are still used for these purposes, but they also now serve as effective ways to market a business. If you are interested in learning more about social media marketing, read on!

Tell all your customers that you plan to use social media in your marketing campaign. Your customers can then join your pages; this allows them to expose their friends to it. This is a great way to improve the exposure that you have for your company. It is also more valuable than ordinary advertising since it's a referral.

Connect your blog to Linkedin by putting a share button at the top of the page. Because of its nature, Linkedin has users who are generally people with influence who have higher incomes, meaning plenty of potential customers with money to spend on your products and services. With more than 100 million people using Linkedin, it is a great opportunity using social media to market your business without spending a dime.

Be sure that your content is interesting and unique, so that other social media users will want to share it with others. People succeed by using social media, but only if their content sticks out from others. If you are out of ideas, you can always find inspiration online or from family and friends.

Try using linking applications on Twitter to post to your other social media profiles at the same time. These linking applications are a huge time saver. When you post a message on Twitter, it will automatically post the same message on your Facebook, YouTube, and Google+ profiles, so you don't have to sign into all of them to post the same content.

Employing social media marketing strategies can be a great way to keep in contact with your customer base, and develop relationships. Customers that friend you on Facebook, or follow you on Twitter do so willingly. They want to hear from you. You can therefore notify them of new upcoming products, sales and discounts, or even just information concerning your business and industry without the fear of being too intrusive.

Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with a one-sided point of view.

Keep track of your progress. You need to have stats that showcase the generated activity and the number of new weekly followers you have. Make an attempt to link figures to each of your actions and focus on the decisions you have already made in order to develop strategies. The results you keep will let you know if your social media marketing efforts are worth it.

When marketing with social media, it is important for you to make sure your ads will be in a spot on the page where they will be seen often. When your ads are in bad places, then it makes it hard for you to get any attention from people, which can hurt your possibility of customers or followers.

Social media are powerful tools you can use to gather feedback on your existing business and research the market potential of new offerings. Many of your followers and fans will enjoy giving their opinion on these topics and having their voice heard. They can give you information you did not realize about your product, which you can use to make improvements.

The ideas outlined here offer some wonderful pointers for using social media outlets to increase traffic for your business. With social media, making your presence known online is simple. It is not necessary to design a state-of-the-art website to utilize social media to your advantage.




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