By Wrisley George


Google pretty much rules the Internet. Your website should be the target of searches through Google - Yahoo! or even Bing), you will not get the most from SEO. Use these tips to get started on a search optimization campaign for your website, and watch your users roll in.

Proper keyword density is essential to search engine optimization. To avoid this from happening, keep the total number of keywords on a certain page under 20%.

When trying to get your site ranked well by the search engines, it is important that you write meaningful markups so that the spiders can easily find your content. Always focus on two solid principles here. One, make sure to use the proper headings and listings. Two, remember to always validate your markup.

Do not clutter your site with useless items that take up valuable revenue space. While many of these things can add some flare or decoration, they also cost you money. Yes they may be free, however, it is just wasted space if that space could be generating income through an ad or link.

Optimize your site with an informative error page, rather than a basic 404 page. This page can offer solutions to the error, such as other relevant content links or a link back to the site's homepage. Search engine spiders will find these pages and index them as if they were content, raising your ranking.

There are many different types of meta tag, including one for keywords - but up-to-date webmasters rarely use it. Although keywords are the heart of any search engine optimization effort, the keyword meta tag has been so debased with spam-like abuse that today search engines ignore it entirely. Do not waste time packing the keyword tag; focus on more important areas.

Do not create a site with search engine optimization as your primary goal. This won't make your site money, but the customers do. Build your site with the visitor in mind. Ask yourself: "Is my site fun, enjoyable, or useful?" If you answered no to all of those, you will not see hits and clicks from interested people.

A good rule of thumb for proper search engine optimization is to include your keywords and keyword phrases in your HTML title tag. Your title tag is among the most important places to have your keyword as they are strongly weighed by search engines. They are the most appropriate place for you keywords for the highest level of optimization.

Do not be too general with your keywords. These are what will bring readers to your site, so you want to be specific. If you are talking about backpacking through Tahiti, you do not want your keyword to be travel. There are thousands of travel sites, and yours will definitely not get the attention it deserves.

When you start a blog associated with your website, put it under the same domain name as your main site if at all possible. If your blog attracts attention other bloggers or online writers may link to it. Then, if your blog shares a domain with your website, links to the blog will improve the main site's position on search engine indexes.

As you can now see, SEO improves your website's chances of coming up in the results of search engines. This helps the site owners' sites become more visible, which leads to more popularity and revenue for them. Using the tips from this article, you can use search engine optimization on your own website.




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