By Shawn Holt


Even though very many online marketers give their hand at article marketing, you will find only a small percentage who are successful. What follows are several solid approaches to this that you can use to improve your efforts.

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The backbone of your article marketing happens to be the keyword research. Of course you need to have some idea of the types of searchers you want to bring to your articles. Creating content with a purpose is what we are driving at here. We would suggest you do your keyword research first, and then begin looking for facts for the content. Make sure you choose keywords that have low competition and a high search volume; your aim here should be to get your articles ranked for as many relevant keywords as possible. Try to avoid using too many major keyword phrases in any one article, and instead only choose one.

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Any article you write needs to be of sufficient length, and think hard about using appropriate sub-headlines. Even a shorter article of about 400 words will benefit from sub-headlines. People that are reading your articles want to go through them quickly, because online reading is different than doing it offline. You will find that the ability to skim or scan allows the reader to attain the basic meaning of an article. The structure of the sub-headlines needs to provide a clear path for the reader to follow. What you will find is people will tend to read your article once they have read the sub-heads. Also keep in mind that sub-headlines were taken from copywriting, so that should tell you something.

When you stop and think about it, there are many other uses for articles, and you should look at your articles like that. You can very easily take some of your article content and make powerful videos with them. It is just that videos and Youtube are still pretty huge, and you should not ignore that fact. If you are inexperienced with making videos, then it is pretty easy to outsource that for not much money. If you end-up with a long video, say maybe 6 or 7 minutes, then you can make that into part one and two. Your viewers should be compelled to not only share the videos with their friends, but also re-publish them on their own website/blog and social networking sites.

There is no doubting about the effectiveness of article marketing, so just learn all you can and get started if this model appeals to you. There is no time like the present to get started on this, but only if you feel it is right for your business.




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