Search Engine Optimization (SEO) is now becoming a recognized method to promote your business and webpage to people across the world. In Previous years SEO was a technique that had not really made an impact in the Web Design market, and because if this we found many websites and companies struggling to gain the exposure that they needed to maintain a good profit from services and products they provide through the internet.
In today's world there are a variety of different methods used to gain this exposure and maintain a healthy business. Two of the main methods used are Search engine optimization and Pay per Click. The Problem we are facing is that many people do not actually know the differences between these two methods of marketing.
Search Engine Optimization -
Search engine optimization is a simple method that used link building and the use of key words a predominant factor in achieving a high amount of web traffic. Top search engines such as Google will; use what are called spiders are crawlers to gather information about your current website.
Normally you can only expect a visit from these crawlers or spiders around every year. If you are lucky your content may receive two visits per year, so with this in mind you will have to make the most of the next time your content receives a visit.
Pay per Click (PPC) -
PPC is another method in which your products or services can receive exposure. The PPC method will normally mean using other websites that hold the same range of content. The system basically works as an affiliate scheme, and enables you to make a large client base through advertising around the world. It is not all plain and simple though, as from using this method, you will be subject to a fixed sum of money every time your advertisement is clicked on through an affiliate website.
It is not all plain and simple though, as from using this method, you will be subject to a fixed sum of money every time your advertisement is clicked on through an affiliate website.
Which is the better Method -?
* Although the PPC method will fetch you instant results. Once SEO takes place and is given time to work, the results will impress you on a much larger scale. PPC cannot bring your site to the top of any search engine lists, whilst SEO can.
* PPC costs can cost you a Substantial amount of money, and will consistently do so. SEO can be done on a yearly basis and will maintain its results throughout the year. So in the long run it will cost you less money for a more effective result.
* SEO will ensure that your site will always hold Keyword Rich content; this will stay within your site, until you change it. This will enable for a better solution for long term exposure as opposed to a quick flash advertisement on another hosts website.
* PPC costs can cost you a Substantial amount of money, and will consistently do so. SEO can be done on a yearly basis and will maintain its results throughout the year. So in the long run it will cost you less money for a more effective result.
It is also worth noting that these two different methods can bring you many different types of web traffic. PPC can bring in traffic that may just be curious about a product you are selling; they may also have clicked on an advertisement by accident. SEO on the other hand will bring you traffic that will be interested and are looking to purchase from the products or services you supply.
In today's world there are a variety of different methods used to gain this exposure and maintain a healthy business. Two of the main methods used are Search engine optimization and Pay per Click. The Problem we are facing is that many people do not actually know the differences between these two methods of marketing.
Search Engine Optimization -
Search engine optimization is a simple method that used link building and the use of key words a predominant factor in achieving a high amount of web traffic. Top search engines such as Google will; use what are called spiders are crawlers to gather information about your current website.
Normally you can only expect a visit from these crawlers or spiders around every year. If you are lucky your content may receive two visits per year, so with this in mind you will have to make the most of the next time your content receives a visit.
Pay per Click (PPC) -
PPC is another method in which your products or services can receive exposure. The PPC method will normally mean using other websites that hold the same range of content. The system basically works as an affiliate scheme, and enables you to make a large client base through advertising around the world. It is not all plain and simple though, as from using this method, you will be subject to a fixed sum of money every time your advertisement is clicked on through an affiliate website.
It is not all plain and simple though, as from using this method, you will be subject to a fixed sum of money every time your advertisement is clicked on through an affiliate website.
Which is the better Method -?
* Although the PPC method will fetch you instant results. Once SEO takes place and is given time to work, the results will impress you on a much larger scale. PPC cannot bring your site to the top of any search engine lists, whilst SEO can.
* PPC costs can cost you a Substantial amount of money, and will consistently do so. SEO can be done on a yearly basis and will maintain its results throughout the year. So in the long run it will cost you less money for a more effective result.
* SEO will ensure that your site will always hold Keyword Rich content; this will stay within your site, until you change it. This will enable for a better solution for long term exposure as opposed to a quick flash advertisement on another hosts website.
* PPC costs can cost you a Substantial amount of money, and will consistently do so. SEO can be done on a yearly basis and will maintain its results throughout the year. So in the long run it will cost you less money for a more effective result.
It is also worth noting that these two different methods can bring you many different types of web traffic. PPC can bring in traffic that may just be curious about a product you are selling; they may also have clicked on an advertisement by accident. SEO on the other hand will bring you traffic that will be interested and are looking to purchase from the products or services you supply.
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Want to find out more about link building firm, then visit Sean Huston's site on how to choose the best seo service for your needs.
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