Unless a website is non-business related, all visitors are potential conversions for the business owner, and it doesn't matter what the desired action or response is from the visitor. The gateway to your entire business rests with your landing page and how well it converts. If no one ever gets past your landing page because it doesn't convert, then it's almost like your business doesn't exist. If you would like better results from your landing pages, then we have 3 tips straight from the marketing trenches to put more converson power into your landing pages. Check out these informational sources - local SEO services and free SEO ebook.
Your primary purpose for building a landing page was to get good results. There are many things you can do to make your page convert but one of the most effective is video. In fact, video is quickly rising to offer a better conversion rate than written text. Thanks to wide spread usage of high speed or broadband Internet, people are turning to the Internet more and more for video entertainment. Tone and inflection also come across much better in video than in text content so it's easier to connect with your audience. When your prospect's watching the video on your sales page, they have all their senses involved. With this in mind there is a growing number of marketers including video on their landing pages.
The above really only just begins to scratch the surface of what is offered concerning landing web pages. As always, though, much of what you determine you need is totally reliant on what you want to accomplish. Just be sure you choose those items that will serve your needs the most. Specifically how they effect what you do is something you need to carefully consider. But let's keep going due to the fact we have some exceptional tips for you to give serious attention.
The ad for you landing page is your headline, and people will often read the headline and then decide to not read any more. Create several headlines each containing the strongest benefit you have to offer, and then setup a URL rotator and test your headlines against each other.If you are not experienced with copywriting, or headline creation, then you need to find solid information online that can give you guidance in these areas. Your good efforts to write a compelling headline, and then continuing to test it, will pay off the more you do it. The key to conversions is testing, and that is exactly how the highly successful online marketers approach everything they do.
One thing you need to do is offer some information that will help to reassure the reader that you are credible.Anything you can add to the landing page that helps with your credibility or perception of expert status will not hurt. We really cannot stress the importance of trust enough, and the reason for that is because it's such an issue online and with all businesses.
It's really not difficult to learn the principles involved with landing page optimization, and it's something you need to do so you can realize the best conversions possible. You'll learn what you need to learn, and do the things necessary to be successful if you really want it - that is what separates a lot of people in business.
Your primary purpose for building a landing page was to get good results. There are many things you can do to make your page convert but one of the most effective is video. In fact, video is quickly rising to offer a better conversion rate than written text. Thanks to wide spread usage of high speed or broadband Internet, people are turning to the Internet more and more for video entertainment. Tone and inflection also come across much better in video than in text content so it's easier to connect with your audience. When your prospect's watching the video on your sales page, they have all their senses involved. With this in mind there is a growing number of marketers including video on their landing pages.
The above really only just begins to scratch the surface of what is offered concerning landing web pages. As always, though, much of what you determine you need is totally reliant on what you want to accomplish. Just be sure you choose those items that will serve your needs the most. Specifically how they effect what you do is something you need to carefully consider. But let's keep going due to the fact we have some exceptional tips for you to give serious attention.
The ad for you landing page is your headline, and people will often read the headline and then decide to not read any more. Create several headlines each containing the strongest benefit you have to offer, and then setup a URL rotator and test your headlines against each other.If you are not experienced with copywriting, or headline creation, then you need to find solid information online that can give you guidance in these areas. Your good efforts to write a compelling headline, and then continuing to test it, will pay off the more you do it. The key to conversions is testing, and that is exactly how the highly successful online marketers approach everything they do.
One thing you need to do is offer some information that will help to reassure the reader that you are credible.Anything you can add to the landing page that helps with your credibility or perception of expert status will not hurt. We really cannot stress the importance of trust enough, and the reason for that is because it's such an issue online and with all businesses.
It's really not difficult to learn the principles involved with landing page optimization, and it's something you need to do so you can realize the best conversions possible. You'll learn what you need to learn, and do the things necessary to be successful if you really want it - that is what separates a lot of people in business.
About the Author:
The author is an internet marketing and advertising professional - who writes on numerous home maintenance related subjects corresponding to roof cleaning Orlando and pressure washing in Orlando.
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