The internet really does offer us a fantastic way to generate more leads for our business which we all need. Recently the social networks have been increasing in importance as a marketing tool.
Especially with Facebook about to become the most highly visited website on the internet, and soon to take over Google. There are also other sites such as Twitter and MySpace, plus Linked In. Using these networks we can literally connect with thousands of people across the globe, plus these sites offer very specific targeting options. Relationships are of course the building blocks of our business model, and if you want to sell products and recruit, then it's vital you know how to build quality relationships with people.
Without this important element in your business then its very likely that you won't get very far in your business, period. So given how critical social network marketing is how will we work with it in our small business?
One of the first obvious uses is getting in contact with people that are already interested in our industry, take Facebook for example there are hundreds of groups created by network marketers. You can join as many of these as you wish and add people as friends and add your input to any discussions that are going on. It's probably worth mentioning at this point that you should steer clear of SPAM and make sure that you are not just posting links to your business opportunity left, right and centre. This is definitely not the right way to use the social networks and in all likelihood will get you banned, or at least a very bad reputation. You should always offer value and build relationships before you pitch your deal. In the offline world the chances are if you had just met someone for the first time, it wouldn't go down well if you instantly tried to sell them something, things work the same online, it's all about human communication.
Another social network to consider is Twitter, you can build a following of likeminded people very easily and a lot of the process can indeed be automated, using something like Tweet Adder, it will look for people tweeting about keywords that you define and automatically follow you. Again you should not use it to spam your offer, but rather build relationships by offering value. If you are a regular blogger or producing content, then make sure you use the tweet function to let everyone know about your new content so you can boost up your traffic and lead opt-ins.
Its quite possible to build up your following using attraction marketing and social media to such a point that you may not even need to look at other marketing methods for your business!
Especially with Facebook about to become the most highly visited website on the internet, and soon to take over Google. There are also other sites such as Twitter and MySpace, plus Linked In. Using these networks we can literally connect with thousands of people across the globe, plus these sites offer very specific targeting options. Relationships are of course the building blocks of our business model, and if you want to sell products and recruit, then it's vital you know how to build quality relationships with people.
Without this important element in your business then its very likely that you won't get very far in your business, period. So given how critical social network marketing is how will we work with it in our small business?
One of the first obvious uses is getting in contact with people that are already interested in our industry, take Facebook for example there are hundreds of groups created by network marketers. You can join as many of these as you wish and add people as friends and add your input to any discussions that are going on. It's probably worth mentioning at this point that you should steer clear of SPAM and make sure that you are not just posting links to your business opportunity left, right and centre. This is definitely not the right way to use the social networks and in all likelihood will get you banned, or at least a very bad reputation. You should always offer value and build relationships before you pitch your deal. In the offline world the chances are if you had just met someone for the first time, it wouldn't go down well if you instantly tried to sell them something, things work the same online, it's all about human communication.
Another social network to consider is Twitter, you can build a following of likeminded people very easily and a lot of the process can indeed be automated, using something like Tweet Adder, it will look for people tweeting about keywords that you define and automatically follow you. Again you should not use it to spam your offer, but rather build relationships by offering value. If you are a regular blogger or producing content, then make sure you use the tweet function to let everyone know about your new content so you can boost up your traffic and lead opt-ins.
Its quite possible to build up your following using attraction marketing and social media to such a point that you may not even need to look at other marketing methods for your business!
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There is also of course pay per click Facebook marketing which they are now offering, this will allow you to use specific demographics to target your ads to those who will be most likely interested in your offer, thus offering a high return on investment.
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