By Arthur Williams


Anyone that specializes in Long Island SEO will tell you that progress can't be made without content. For proof of this, all you have to do is look at the commonly repeated mantra, "content is king." While this phrase holds weight in a number of industries, most people don't know where it stemmed from. Ergo, they don't fully understand the meaning behind it. For starters, did you know that this phrase goes back as far as 1996?

The reason why 1996 is an important year, as far as this topic is concerned, is because an essay called "Content is King" was published on the Microsoft website. It was written by Bill Gates, one of the company's co-founders and arguably the greatest entrepreneur in the computer business. Gates wrote this essaying, saying that he saw content being where the money would eventually head from a business standpoint. In years past it was in radio and TV; nowadays, the Internet is where everyone has their focus set on.

Gates also said in this essay that the Internet gives anyone the opportunity to publish the content they want. Needless to say, the freedom to do so has grown since then, as numerous blog sites and social media accounts exist today. These are used to continually create and share out content. Furthermore, this can be done with ease, which wasn't possible a few decades ago. According to reputable names like www.fishbat.com, content has become widespread.

Over the course of several decades, it's safe to assume that "content is king" has evolved to mean different things to different people. Those that work in marketing want to consistently create more content so that they remain in the public eye. Long Island SEO specialists want to tailor said content so that it will be optimized for search engines. These are just a few ways that this quote has changed from year to year.

To say that Bill Gates had an impact on computers would be an understatement, but his influence spread to business as well. Much of what he wrote about in his "Content is King" essay applies today, as content continues to be a driving force. For those that are looking to get into the business world, the aforementioned essay is required reading. Despite the fact that it was published more than two decades ago, it holds up surprisingly well.




About the Author:



0 comments