Technology is interesting in the sense that every story has a beginning. Social media is no different, especially when discussing the various platforms that have launched and achieved popularity over the years. What you may not know about - and Long Island advertising agencies can tell you all about it - is what's known as the inaugural social media network. Six Degrees is the name and here are a few things that you should know about it.
Six Degrees is regarded, by many, as the first-ever social media website. It launched back in 1997, meaning that it predates Friendster and MySpace, and lasted up until 2001. It allowed users to list people that they know, ranging from friends to family members. While this might seem like a given these days, back then it was a unique feature that no other site seemed to boast. This is just the start to the knowledge that Long Island advertising agencies can pass down.
Companies such as fishbat will tell you that Six Degrees enjoyed a modest amount of success. As a matter of fact, it obtained a few million users, which meant tremendous usage of the feature mentioned earlier. The grown wasn't quite as expansive, though, since not everyone had immediate access to the Internet during that time. Six Degrees also generated more and more spam accounts later on in its life, which didn't exactly help the site in the long run.
In 1999, Six Degrees was sold to YouthStream Media Networks for a total of $125 million; the social media site folded two years later. It's unfortunate that Six Degrees became defunct, but it made sense why it occurred. The site simply was not engaging enough for users, which wasn't exactly helped by the primitive nature of the Internet back then. If it arose today, Six Degrees might have stood a chance. Back then, though, it was too ambitious for its own good.
Six Degrees is an interesting piece of history, to say the least, and hopefully these details have expanded your mind on the subject matter. While it's not exactly impressive by today's standards, an argument can be made that current sites owe something to it. After all, it seemed to spark an interest in social media in general, which allowed other companies to throw their hats into the ring. If nothing else, Six Degrees is a discussion-worthy topic to this day.
Six Degrees is regarded, by many, as the first-ever social media website. It launched back in 1997, meaning that it predates Friendster and MySpace, and lasted up until 2001. It allowed users to list people that they know, ranging from friends to family members. While this might seem like a given these days, back then it was a unique feature that no other site seemed to boast. This is just the start to the knowledge that Long Island advertising agencies can pass down.
Companies such as fishbat will tell you that Six Degrees enjoyed a modest amount of success. As a matter of fact, it obtained a few million users, which meant tremendous usage of the feature mentioned earlier. The grown wasn't quite as expansive, though, since not everyone had immediate access to the Internet during that time. Six Degrees also generated more and more spam accounts later on in its life, which didn't exactly help the site in the long run.
In 1999, Six Degrees was sold to YouthStream Media Networks for a total of $125 million; the social media site folded two years later. It's unfortunate that Six Degrees became defunct, but it made sense why it occurred. The site simply was not engaging enough for users, which wasn't exactly helped by the primitive nature of the Internet back then. If it arose today, Six Degrees might have stood a chance. Back then, though, it was too ambitious for its own good.
Six Degrees is an interesting piece of history, to say the least, and hopefully these details have expanded your mind on the subject matter. While it's not exactly impressive by today's standards, an argument can be made that current sites owe something to it. After all, it seemed to spark an interest in social media in general, which allowed other companies to throw their hats into the ring. If nothing else, Six Degrees is a discussion-worthy topic to this day.
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If you'd like to hire a Long Island advertising agency, please head to fishbat for information.. Free reprint available from: Long Island Advertising Agencies: What Was Six Degrees?.
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