By Stephen Stich


A lot of people today are getting into article marketing, but they sometimes feel it is too difficult to be as successful as some of the many who are earning serious money from it. What you have to do is learn as much as you can about how to be successful with article marketing and apply that knowledge whenever possible. Here are some great hints.

Do some research to determine what kind of ads from your program your readers would be most interested in. Change ads every now and then and experiment with different versions and styles. Trial and error will help you find the best content for your client base.

Write articles that are related to your company. The more exposure you get, the better chance that you will achieve more flow into your website, so utilize article writing to describe the products and services that you offer. This will educate your customers on the specifics of your company, while leading to more traffic at your website.

Know your fee rates. Companies who work with affiliates charge different rates, sometimes even depending on the type of marketing you plan to do for them. Check out these fees, and make sure to pay attention to any fees that may be hidden "start-up" fees in the contract. Don't pay for something if you don't know know what it is.

Make sure that the first paragraph in your article is very well-written. Readers and search engines alike believe that the first paragraph of your article is the most important one. Using the most relevant information in that first paragraph is a smart way to get attention. Use personality to ensure it's fun to read, but don't give too much away. You need to keep them reading so they finish the whole article.

Spinning articles is a very controversial topic, and the most knowledgeable article marketers know that it is one to avoid. Articles that are spun using software designed for that purpose are often ungrammatical or difficult to understand. In addition, you're not saying anything new with a spun article, which is worth far more than luring traffic to your website with duplicate content that is simply reformatted. Spinning articles can also land you in court if you inadvertently violate any copyright laws. It's much better to use your time writing creative articles than wasting it spinning useless ones.

Be sure to spell check your articles and then read them yourself, to be sure that everything is spelled correctly and the right words have been used. Spellcheckers don't know what word you intended. You may have entirely the wrong word in place, albeit perfectly spelled. Check your grammar. If you are not a grammarian, use simpler sentence structure.

Be sure the content you provide is both timely and timeless. You don't want to post specific detailed content in a venue in which you cannot edit, change or add information. If you are posting to a forum or blog that will not allow you editorial access only post general information with a link to your website. For articles that do allow you to edit and update, do so frequently to stay timely.

A lot of articles you write are not going to be effective, but that doesn't mean you should delete them or hide from them. As long as you're proud of them and they contain good grammar and good information, leave them hanging around. You might be able to use them one day for something.

You can always send your articles out on a test run to see if there are any loose ends you need to tie up. As an article marketer, some articles are going to do well while others sit around collecting dust. Find people to read and judge your articles before you decide to release them. This will help you avoid those dust-collectors.

Hopefully after reading this article you have a better idea of how to be successful with article marketing. The information from this article serves as but a portion of the knowledge you can learn, so always keep on the lookout for new information to acquire and apply, and success should follow before you know it.




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