By Aimee Schwartz


Pinterest is the fastest growing social network to reach the 10 million visitor mark. There are many reasons why it is so popular, particularly with females who use it to share their hobbies, desires, skills and aspirations. The fact that this way of sharing is completely visual and easy to use is one of its attractions. The best Pinterest boards for women are hard to pinpoint as there are so many and everyone has such varied interests and tastes.

However, the most popular topics according to recent studies include food and drink, crafts, home decor and fashion. The findings of this study also show that pinning activities are usually concentrated on about five main categories. Females using this site are often well educated, have a good income and fall between the ages of 25 and 54.

With so many images, it becomes important to categorise them and for this purpose, boards are created. A board contains all the pins relating to a specific category such as hairstyles or inspirational quotes. Organizing them in such a way makes them easy to refer to when necessary.

There are many experts such as interior decorators who use the site and they often develop large followings. However, many of the users are not famous in any way and yet their pins may be inspirational to others who can also benefit from their advice, tips and much more. The exchange between users stimulates creativity. For example, one user may be inspired by a DIY project posted by another person and then build upon it.

The visual nature of this site makes it wonderful for sharing home decor ideas. Bloggers pin images of eye-catching interiors in every possible style and color combination. Influential interior design bloggers also pin images and often have large followings. This is a huge category and one can search for specific styles such as country, shabby chic, French or modern.

The crafts and DIY category is also extremely popular. Many of the projects are quite simple and clear step by step instructions are given. This means that even beginners may feel confident to tackle specific crafts for the first time. Of course, those who are already experienced in a craft will also find many challenging projects. Tips, tutorials and more offer all the help needed.

A popular category amongst both sexes is that of food and drink. Mothers can find healthy recipes or quick dinner ideas. Pinning recipes means that they are readily available Men may find ideas on how to make impressive cocktails. Those who are suffering from gluten intolerance or diabetes will be able to easily find recipes they can use.

With the visually appealing layout, this site appeals to users who want to make their homes more beautiful, look for recipes to try, easy projects to do, inspirational quotes and even products to buy. They can gather their information, organize it, and share with others with similar tastes. This is all done very simply and easily. Companies are taking notice and using this trend to gain more customers.




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