By Lelia Hall


Running a business without a sign is like winking to a lady in the dark, your eyes will be closed but she will never know. For the success of any business effective advertising is very vital. Use of brochures have been a major tool of disseminating information of services and products provided by a company or an institution. With the current high environmental concern, the advertising industry has revolutionized to be able to join the environmental friendly industries in the world. This has prompted the emergence of brochure printing that is eco friendly.

This type of venture is meant to be able to improve and conserve the environment while at the same time able to meet the quality standard of service delivery. But what does it really entail? How does it promote the conservation of the environment?

In general terms of description it entails the introduction of ways of production which are not or less harmful to the environment. Not just in one part but from the process of acquisition of raw materials, down to the processing and implicated to the final product.

There are a lot of technologies invented to help in achievement of the objective. Some of the most the currently practiced are introduction of alternative forms of printing for example waterless and the recycling of papers. Use of these technologies have had a marvelous impact both to the environment and the various companies that have managed to practice green production.

A majority of advertising companies run on print presses that use toxic chemicals and consume over 25,000 gallons of water per month. This is an amount capable to fill the Olympic size pool. With the use of this technology, there is elimination of dampening solutions which in turn result to lack of emission of hazardous volatile organic compounds, commonly known as VOCs. Also there is no presence of waste water or fountain concentrates to worry about.

Recycling of paper has been vital in the practicing of greener technologies. The impact paper manufacturing has had on the environment is evident. This has been achieved through the various ways it has impacted right from the source of acquisition of raw materials to waste management.

Paper recycling has also been a lead practice which has helps in saving of trees. Statistics from research shows recycling of papers weighing one ton which goes way ahead in saving wood slightly more than twice the weight. The statistics implies that we would save harvesting of forested land 20 million acres annually if we recycle half the yearly world paper requirement.

It also reduces landfill usage. Statistically it is shown that recycling a ton of paper do away with 3 cubic meters of waste. Putting into consideration papers there decompose to release methane gas which is among the listed greenhouse gases.

Companies which engage in ecofriendly brochures are also not left behind in the share of advantages of this practice. For quite some time and current status too there has been a high global demand for environmental friendly products. Having in mind the great demand of advertisement, it increases the client base for the individual companies and at the same time enhance the quality of the brochures also improvement in time delivery of them too.




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