By Meagan Donning


Online blogging is an often, misunderstood tool for creating customer confidence and establishing a relationship with your clients. Relax and avoid the confusion of creating meaningful blogs by learning the tips and tricks of those who do it every day. Read on to gain the needed insights to make your own blogging efforts pay off for you.

Blogging is about writing. If you don't like to write, you probably won't enjoy blogging. But if you've never tried writing, you may have an as yet undiscovered talent that you would enjoy. So try writing a few practice blog posts. Write about something interesting to you. If you enjoy writing, then blogging may be for you!

If you are interested in blogging, but you don't particularly like to write, try starting a blog about one of your creative talents. You could try a photography blog and share your hobby with others. Or you may write poetry or music that you could post samples of. If people like what you have to offer, they will come back for more.

Ensure that you are posting very often in the blogs that you operate. At the minimum, you should aim to post one time on each blog every single day during the weekdays. Of course, posting more is always welcome. This shows your visitors that you are a very active blogger, which will make them more prone to keep visiting your blogs.

Include images with your posts. Have you heard people say that pictures sometimes can get your point across better than words? This is especially true with blogging. Images can also quickly convey aspects about your blog, such as subject matter or tone of your writing, without using a lot of words to describe those features of your blog. Thus, always ensure that images are used as often as possible.

Avoid talking to yourself in your blog post. Don't treat it like a diary, instead only tell stories your readers will be interested in. You should also be wary of using first person writing unless you are writing about a relevant topic that will interest your viewers and keep them coming back for more.

Commenting on other blogs is one of the best ways to generate traffic to your blog. If you read an interesting article, write a compelling comment that offers a unique perspective. Include a link to your blog. The people who read your comment will likely want to read more of what you have to say, and will visit your blog.

Have your blog feel friendly and warm to visitors. Reply to comments that people leave, and this means more than just thanking them, try to have real conversations. If you can develop a relationship with your readers, they will tend to be more loyal to you, and keep coming back.

So you see that blogging is indeed a skill, but one that can be learned by anyone with a sincere desire to establish a solid relationship with those who visit their website. Just because your customers are not ones that you meet face-to-face, does not mean that the personal element should be disregarded. Enact the techniques learned here to be a better blogger and a valued supplier for your clients.




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