When it comes to writing titles for your eBay listings, you have to master the art of conveying a LOT of useful information in a very little space. For the first time in more than 10 years, eBay has changed the space in the title from 55 characters to 80 characters.
Tip 1 - Every single character in your listing must have one purpose only... to draw targeted traffic to your listing. If you waste any of your characters on words that don't build toward this objective, then your title won't be as effective. Remember not to use gimmicks in your title such as L@@K since they fail to include buyers are actually inputting into eBay's search bar.
Maximize the effectiveness of the 80 title characters by using words that a potential buyer would use to search for the item they need.
Tip 2 - Include Synonyms and spelling variations on your top keywords. Not every product goes by a single common name, so it's important to consider all the different ways your potential buyers might spell or describe the item you sell. For example, lasagna dish, lasagne dish, lasagna pan... all these terms could be used to describe the same item. If you have space, be sure to include all the common spellings and descriptive terms people might use in your listing title.
Also consider the different ways people write out numbers. For example, people searching for a particular brand of rowing machines could write "Concept 2", "Concept II" or even "Concept Two." Use variations only if you have space.
Tip 3 - Never use eBay shorthand to free up more space in your title. Although popular eBay acronyms allow you to free up characters for keywords that can't be shortened easily - such as the item type, brand or size, people searching eBay might know what this information really means.
Tip 4 - Put your best keywords first. Of course, it's not enough to pepper your title with searchable keywords and acronyms. You have to think about how your title looks, and how people will read it on their screens. Use all relevant keywords. For example, "cat condo" and "cat furniture" could both be popular.
Tip 5 - Capitalize The First Letter Of Each Word. For ease of reading, capitalize the first letter of each word in your title. If you type every character in lower case, your keywords will blend into the search list making them harder to pick out.
Tip 1 - Every single character in your listing must have one purpose only... to draw targeted traffic to your listing. If you waste any of your characters on words that don't build toward this objective, then your title won't be as effective. Remember not to use gimmicks in your title such as L@@K since they fail to include buyers are actually inputting into eBay's search bar.
Maximize the effectiveness of the 80 title characters by using words that a potential buyer would use to search for the item they need.
Tip 2 - Include Synonyms and spelling variations on your top keywords. Not every product goes by a single common name, so it's important to consider all the different ways your potential buyers might spell or describe the item you sell. For example, lasagna dish, lasagne dish, lasagna pan... all these terms could be used to describe the same item. If you have space, be sure to include all the common spellings and descriptive terms people might use in your listing title.
Also consider the different ways people write out numbers. For example, people searching for a particular brand of rowing machines could write "Concept 2", "Concept II" or even "Concept Two." Use variations only if you have space.
Tip 3 - Never use eBay shorthand to free up more space in your title. Although popular eBay acronyms allow you to free up characters for keywords that can't be shortened easily - such as the item type, brand or size, people searching eBay might know what this information really means.
Tip 4 - Put your best keywords first. Of course, it's not enough to pepper your title with searchable keywords and acronyms. You have to think about how your title looks, and how people will read it on their screens. Use all relevant keywords. For example, "cat condo" and "cat furniture" could both be popular.
Tip 5 - Capitalize The First Letter Of Each Word. For ease of reading, capitalize the first letter of each word in your title. If you type every character in lower case, your keywords will blend into the search list making them harder to pick out.
About the Author:
Adam Ginsberg has created Template Optimizer Software to be the ultimate eBay auction software now with a free trial.
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